Why Herbalife?
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Page 1: What Makes Herbalife a unique opportunity?
1. Herbalife superior world class Wellness Products
2. Product results of + – 60 million daily users worldwide
3. A comprehensive training and mentoring system
4. Operations in 73 plus countries
5. A 30 year track record of success
6. From US $2 million in 1980 to Us $3.9 Billion in 2009
7. Double digit growth even in recent economic meltdown
8. In excess of 1000 self-made millionaires
9. New millionaire every 3 days – you could be next!
10. This 2-4-1 plan shows you how you can do it in 9 months….
The good news is, you NOW have a choice…

Page 2:
Let’s get going by having a quick look at Herbalife.
Why Herbalife and Why Now?
You have to ask yourself ‘What makes Herbalife such a unique opportunity?’
I have a few very pertinent facts about Herbalife that I would like to explain to you.
• We have a world class wellness products and 60 million customers worldwide – that
means we have over 60 million daily users of our product around the world.
• We have a comprehensive training and mentoring system for success…. there are no skills that are
required – when you join us, we will teach you exactly what you need to know to take you from where you
are right now to where YOU want to go.
• Yes, Herbalife operates in over 70 countries right now, and we have been in business for
over 30 years so we have a 30 year track record of success.
• What is even more exciting to see is what is happening in terms of our turnover — from 2 million
dollars in 1980 in our first year to very close to 4 billion US dollars of sales in 2009 last year and
we have just had a record quarter.
• This is incredible when one thinks in terms of the financial disaster, the global economic meltdown that
has taken place around the world. Despite the gloom prevalent in many industries and companies
experiencing very bad times, Herbalife still recorded a record growth.
• We have in excess of 1000 self made millionaires and a new one is created every 3 days worldwide.
With this 2-4-1 plan, you could be next, which is really very exciting.
• We will show you how, in the short space of 9 months, you could reach this goal and beyond.
Have you any dreams you thought would never ever be fulfilled?
Right! Start dreaming again!
When you really and truly understand the potential of the 2-4-1 plan, you cannot help but be excited.

Page 3: Building Your Organisation using 2-4-1
(2 distributors, 4 customers and 1 seminar)

The most generous marketing plan. 73% of Gross Turnover paid back to Distributors. Pays back 30% more than any other company.

Page 4:
So, let’s quickly show you the steps of the
incredible Herbalife Marketing Plan
In Herbalife, there is a precise ladder to success
you can follow right from the word go.
In the corporate world are you shown on Day 1,
the plan to achieve financial success – freedom? No!
You are never told a step by step plan of success that you can climb. A
plan that pays you what you are worth.
The Herbalife promise/the Herbalife plan takes you from where you are
right now to where you want to go…… via the most amazing stepping
stones!
You are given the strategy, the path, the exact stepping stones that you will
take when you get started with the Herbalife business opportunity.

Page 5:
Building Your Organization Using 2-4-1
A treasure map that shows the way to your amazing future! Step by Step like a GPS Navigator

Page 6:
I think it is important to note here that we have
the most generous Marketing Plan,.
This is an important factor in our success.
It is also an important factor when considering a business opportunity!
73% of Herbalife’s Gross Turnover gets paid back to the Distributors.
This is 30% percent higher than any other company in our industry.
Now I am going to show you a step by step map right now, almost like a
GPS Navigator so you will be able to see exactly what you need to do right now.

Page 7: Building Your Organisation using 2-4-1
Country comparison – It’s Possible!!
Iceland 300,000 inhabitants
Qualified in Two Years:
• 13 new GET
• 4 new Millionaire Team
• 1 new President’s Team

South Africa 49,000,000 inhabitants
Using same percentages, we could get:
• 2123 new GET
• 653 new Millionaire Team
• 163 new President’s Team
Already in Botswana, Namibia, Zambia, Swaziland, Lesotho
Southern Africa – Gateway to the Rest of Africa
ENORMOUS POTENTIAL!!

Page 8
So, has this been proven and tested? Absolutely!
As a striking comparison Iceland has only 300,000 inhabitants and was one of
the first countries to really suffer the effects of the global meltdown.
In the last 2 years, it has 30 new GET team members, 4 new Millionaire
team members and 1 new Pres Team member.
The Herbalife levels may not make much sense to you right now, but you will soon see with the Herbalife
Marketing Plan in place – when the bonus levels kick in, you start achieving the passive residual income
from these levels.
This is really exciting and if Iceland with 300,000 people can achieve this incredible success, can you imagine
the potential in South Africa with 49 million people!
In fact if you look down the bottom of the page you will see Herbalife is already in Swaziland, Namibia,
Botswana, Lesotho so Southern Africa is the spring board for the rest of Africa!
Let’s look at the numbers here – with a plan like this and comparing them with Iceland’s figures,
we have the potential to bring in 2123 new GET, 653 new Millionaire Team
and 163 new President’s Team. Wow!
At the moment, we only have a dozen President Team in South Africa right now so that just shows you
that we are just scratching the surface at the moment.
Herbalife has been expanding into new countries for 3 decades. The expansion plan for the next decade
is to open over 60 new countries. The majority of the countries that still remain are in Africa – you will be part
of that growth!
Radiant possibilities bringing HOPE and HEALTH to the beautiful continent of Africa.

Page 9
Building your organization using 2-4-1
Income
Organisational income
Customer base
Time

Page 10
It is important to keep your efforts balanced in Herbalife rather like
rowing a boat!
It is also fascinating to know that we can build a business in two
ways … Retail & Recruiting and success is attained faster if you
can accomplish both as you are growing your business.
Retail can create a great income by developing and servicing a customer base and make no
mistake -that is good money and helps many a new Distributor out of a difficult situation.
Distributors are earning R10-R15- R20,000 just by doing retail.
But it is a simple fact that there are only so many hours in a day and you are limited by the amount
of customers you are able to service.
So it is a great advantage to show others what you are doing and this way you start to grow a
passive residual income. This is where the organisational income comes in.
That it is all about working smart and not just hard, John Paul Getty really said it best when he
said- “ I would rather have 1% of 100 people’s efforts rather than 100% of my own”.
We earn such good money on retail – so if you need to earn quick money – retail up a storm…
Then, this plan helps you to focus on building an organization at the same time, where you
can now teach others to also start earning Organisational income… HBL will then pay you commission.

Page 11
Building Your Organisation using 2-4-1
So… Let’s get started!
Distributor with 25%

Page 12
You start as a Distributor on the 25% discount scale…
You attend your first Training Seminar (STS)
So let’s quickly go through the steps of our Marketing Plan.
First you sign up as a Distributor, and you are entitled to 25% discount on all our products and I am sure you will agree that 25% is a great discount.

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With your sponsor’s help, let’s transform your “names” to customers & distributors. Your success is our success as we both have the same goal…

Page 14
Your next IMPORTANT step – create a name list… as people around you need
to know about good nutrition and are looking for ways to improve their health,
while others want to improve their income.
• If you see a great movie do you tell your friends about it?
• If you eat at a great restaurant do you tell your friends about it?
So, if you don’t tell them about these great products and income opportunity….
somebody else will!

Page 15
Building your organization using 2-4-1
Month 1
You: 500vp
At the BEGINNING of the month…
You do 500 volume points @ 35% discount…
Or accumulate 500vp’s @ 25%
Go to your 1st Success Training Seminar

Page 16
This slide shows you Month 1 so when you are ready
to get going and want to place your first 500 volume points order,
we can show you what to order.
It is totally up to you but we might suggest a good mix as your first order!
And placing your first 500 volume point order means you
automatically qualify for a 35% discount.
Next slide shows how you have taken the 2nd step on the ladder to success. Congratulations!

Page 17
Building your organization using 2-4-1
Month 1
Senior Consultant (VIP status with 500vp) with 35% discount

Page 18
There you are!
You are a Senior Consultant (VIP Status)
This is a big step and is recognised by Herbalife with a pin and a certificate!
As a Senior Consultant because you are on 35% once you have
placed that 500vp order.
This also means you never return to 25 % but stay at 35%.
Simple steps!
Now you need to duplicate these steps!

Page 19
Building Your Organization using 2-4-1
Month 1
Sponsor at least 2 new distributors 500vp each (per month)
Each earn approximate retail profit from customers: +/- R1,500
Tip – get your new distributors to their 1st STS

Page 20
From your name list, and working the menu of how to find
people to talk to, you take the next step.
Grand-Opening, Business Launch, Business Healthy
Lunches, Shake Party, etc.
If you Invite at least 30-35 people
15-20 will respond
10-15 will arrive
From that, you may have your first 4 new customers
Minimum Approximate Retail profit of R1,500 = 4 x Healthy Breakfasts (Step
15 of the 20 Steps)
You do 10 appointments, you will sign up 2 new distributors (law of
averages…)
They attend their first Training Seminar (STS) and gain confidence to do their 500vp order…

Page 21
Buiding your Organisation using 2-4-1
3 x 500 = 1500 volume points Success Builder

Page 22
You see here how to start building your
organisation!
From your name list, and working the menu of
how to find people to talk to, you take the next step by
signing up 2 distributors!
Just like you, they also find minimum of 4 customers and so will
need stock and need to place a minimum order of 500vps.
Each will earn R1500 on average and you can always up the numbers!
You have achieved the Success Builder level.
Any further purchases this month can be made at 42% discount.

Page 23
Building Your Organisation using 2-4-1
Month 2
You do 500vp again this month
Total of 8 distributors in your team do 500vp each = 4,000vp’s
Each earn Approximate Retail profit from customers : ±R1,500
Tip – Get ALL of your Organisation to their 1st STS

Page 24
Beginning of your second month…
You do your second month of 500vp
You now Tell, Show Try Do to your new distributors from last month…
• They get their 4 new customers; earning approximate Retail profit of R1,500
• and they also each sign up 2 new distributors;
• who attend their first Training Seminar (STS), gain confidence to do their first 500vp
You also sign up your new 2 distributors for month 2…and start with process again.
It’s all about consuming the products….
So your 4 customers from last month will Re-order and you will again earn approximate R1,500 Retail profit;
Same goes for your new distributors who also had customers from last month and those
who just got their first customers…
Remember, this is just the miminum – if you need more income, you just find 4 new customers – this will double your retail profits for this month… Approximate R3,000

Page 25
Building your organization using 2-4-1
Month 2
Qualifying Supervisor with 50% discount next month
Now you’re starting to move!

Page 26
Congratulations are in order here at this stage
as you are a Herbalife Supervisor.
This is a serious and important level to be!
You qualify for special training and you can now start earning royalties,
wholesale and retail and on your way to earn bonuses!
You have 9 Distributors in your organisation at this point but this is just the
beginning.
Wait till you see what happens next month!
Mind boggling stuff!

Page 27
Building your organization using 2-4-1
Month 3
27 x 500 = 13,500 volume points
You are now tapping into 2 areas of income: Retail and Wholesale…
Income over R10,000

Page 28
Month 3 – You are a Fully Qualified Supervisor on 50% discount
The Tell, Show, Try Do process continues in your entire team….
• Focussing on each doing 500vp per month…
• Getting their 4 new customers – earning them approximate Retail profit of
R1,500
• Each signing up 2 new distributors
• Attending at least 1 Training seminar (STS)
Now you start tapping into 2 areas of income:
1. Exsisting Retail Profts
2. Wholesale Income from your team
And your income jumps to over R10,000!!

Page 29
Building your organization using 2-4-1
Month 3
You are a WORLD TEAM & have 2 Qualifying Supervisors in your team. Exponential growth – Now it’s really starting to rock and roll!
Remember – Get your organization to the training regularly

Page 30
End of Month 3 – you are World Team
You have 2 Qualifying Supervisors in your team…

Page 31
Building your organization using 2-4-1
Month 4
54 x 500 = 27,000 volume points of which
3000 is personal and 24,000 is organisational
= 1st month qualification for GET!!
Now you are tapping into 3 areas of income:
Retail, Wholesale and Royalties!
Income over R15,000
Here you begin also to focus on GET 20 and KEEP 20 Customers!!

Page 32
In Month 4
You are now tapping into 3 areas of income:
1. Existing Retail Profits
2. Wholesale Income (7-25% from your non-supervisors)
3. Royalty Income (5% from your Supervisors volume)
And now, you focus on getting 20 Customers, and keeping them.
Get referrals from existing customers…

Page 33
Building your organization using 2-4-1
1st Month GET
24,000 volume points in your organization
Remember – Get your Organisation to the Training regularly

Page 34
1st Month GET
24,000 volume points in your organisation
And your earnings increase to R15,000 plus
Now you start building a Serious business!
And your team is also moving up fast…!!

Page 35
Building your organization using 2-4-1
Month 5
108 x 500 = 54,000 volume points of which
3000 is personal and 51,000 is organisational
= 2nd month’s qualification for GET!!
Income over R25,000
Here it begins…
your first distributors are on 1st month’s qualification for GET
and start to focus on GET 20 and KEEP 20 customers!!
But we still ONLY use 4 customers each in calculation…

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If we go to month 5, we’ve got 108 distributors,
54,000 organisational volume points, 108 x 500 = 54,000 volume points of which
3000 is personal and 51,000 is organisational
= 2nd month’s qualification for GET!!
Income over R25,000
Here it begins…
your first distributors are on 1st month’s qualification for GET and start to focus on GET 20 and KEEP 20 customers!!
But we still ONLY use 4 customers each in this dream calculation.

Page 37
Building Your Organisation using 2-4-1
Month 6
216 x 500 = 108,000 volume points of which
3000 is personal and 105,000 is organisational
= Done GET and 1st Month Qualifying for Millionaire Team!!
Income over R50,000
Even more of your team starts qualifying 1st and 2nd month GET
and begin to focus on the GET 20 and KEEP 20 customers!
But we still ONLY use 4 customers each in this “dream-calculation”

Page 38
Your team’s income also increases to over R50,000 …
216 x 500 = 108,000 volume points of which
3000 is personal and 105,000 is organisational
= Done GET and 1st Month Qualifying for Millionaire Team!!
Even more of your team starts qualifying 1st and 2nd month GET
and begin to focus on the GET 20 and KEEP 20 customers!
But we still ONLY use 4 customers each in this “dream-calculation”

Page 39
Building Your Organization using 2-4-1
1st Month
Millionaire Team
105,000 volume points in your organisation

Page 40
This slide shows exponential growth at it’s best.
Wow you are first month Millionaire Team!
If we go onto month 6 you have 108,000 vps and
you are not only qualifying for final leg of GET team
but you have qualified for 1st leg Millionaire Team.
Crazy when you think of it!
And you have tapped into 4 areas of income, retail, wholesale, bonus as
well as royalties.
More and more of your distributors will also start focussing on getting 20
customers.
Its incredible because all numbers here are based on each Distributor
doing their 2-4-1 but many of your Distributors may start upping their
numbers and focussing on their 20 customers so you can see how it can
grow even more!

Page 41
Building Your organization using 2-4-1
Month 7
432 x 500 = 216,000 volume points of which
3000 is personal and 213,000 is group volume
= 2nd month qualification for Millionaire Team
and the 1st month for ……… PRESIDENTS TEAM !!!
You have now tapped into 4 areas of income:
Retail, Wholesale, Royalties and Bonus!
Income approx. R100,000 pm

Page 42
Now you are in qualification for the Presidents Team
and that is something to really get excited about.
From now on, you will start earning in excess of
R100,000 per month.
432 x 500 = 216,000 volume points of which
3000 is personal and 213,000 is group volume
= 2nd month qualification for Millionaire Team
and the 1st month for ……… PRESIDENTS TEAM !!!
You have now tapped into 4 areas of income:
Retail, Wholesale, Royalties and Bonus!

Page 43
Building Your Organization using 2-4-1
1st Month’s President’s Team
213,000 volume points in your organization
REPEAT this for 2 more months & your are PRESIDENT’S TEAM!!

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REPEAT this for 2 more Months & you are a fully
qualified PRESIDENT’S TEAM!!
Now we have not discussed the Bonus in detail but it is
exciting to know that at Global Expansion Team, your bonus works out at
about 40% increase on your royalty cheque.
At Millionaire Team Level, this is 80% increase on your royalties.
At President Team Level, this is 120% increase.
And what is so exciting is you are paid your royalties on the 15th of the Month
and 4 days later, your bonus payment comes through.
In fact, at President level, depending on the structure of your team, your bonus
cheque is often higher than your royalty cheque!
This is why the extra effort is worth it’s weight in gold!

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SUMMARY
1. Get Signed up
2. Write out your NAME List!
3. Order 500vp’s of Basic STOCK
4. TALK to COI (10 People per day)
5. Get 4 Customers ( Tip – “Launch” your Business)
6. TALK to COI or ANYONE (10 People per day)
7. Recruit at least 2 NEW DISTRIBUTORS
8. Get YOURSELF & your NEW DISTRIBUTORS to your 1st STS
9. REPEAT & TEACH your downline to do the same EACH MONTH!
Remember – Get your Organisation to the Training regularly

Page 46
Summary
1/ Get Signed up
2/ Write out your NAME List!
3/ Order 500vp’s of Basic STOCK
4/ TALK to COI (10 People per day)
& get 4 Customers ( Tip – “Launch” your Business)
5/ TALK to COI or ANYONE (10 People per day)
& Sponsor (Sign up) at least 2 NEW DISTRIBUTORS
6/ Get YOURSELF & your NEW DISTRIBUTORS to your 1st STS
7/ REPEAT & TEACH your downline to do the same EACH MONTH!
Remember – Get your Organisation to the Training regularly

Page 47
VIP 500 – 2 – 4 – 1
Distributors – Per Month
Customers – per Month
Seminar – per Month
2-4-1 is working around the Herbalife World….
It’s simple – It works – it CAN work for you…!

Page 48
They say:
There are 3 types of people.
Those who react to what is happening
Those who watch what is happening
Those who wonder ‘what happened?’
Which one are you?

Page 49
Building Your organisation using 2-4-1
What if?…think about it!! Would you succeed with just 50%…

Page 50
Now obviously this does require :
• A great deal of commitment and
• A great deal of focus.
So what if not all goes according to plan? It is dependent on time and effort
after all! What if you only achieved 50% of these numbers?
It would still be extremely exciting to build a team like this and it will just take
you twice as long! 18 months!
What you have to ask yourself – If I continue doing what I am doing at the
moment, where will I be in 2 years time?
Look at your last 2 years – has your financial situation improved in the last 2
years?
This is the joy of Herbalife – you are paid on your efforts and on how fast you
move! There is no limit – no ceiling!

Page 51
Building Your organization using 2-4-1
It could require blood sweat and tears for under 1 year… so YOU decide – would it be worth the effort??

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The 2-4-1 plan versus the work for 40 hours a
week for 40 years and retire broke.
Most people who tried the 40/40 plan say they did put in blood, sweat and
tears and for what?
A pension (if they are lucky!) that barely has keeps up with inflation!
Remember ‘JOB’ stands for ‘Just Over Broke!’
At least you know what you are getting with the 2-4-1 plan.
Yes acquiring of some skills will be necessary but the main attributes are
consistency, persistency and having a great attitude.
Can you bring those on board?
Yes! Great!

Page 53
Herbalife
A COMPANY WHERE…

Page 54
Anything is possible in Herbalife.
Have a look at the Chairman’s Club level. Yes there are 2 levels higher
than President Team!
Their lifestyles are extraordinary yet all of them started the same way as
you and me!
We say you have to be careful for what you dream of – it could come true.
When you fully grasp the potential of Herbalife and how it could turn your
life around, the sky is no longer the limit!
We talking outer stratosphere here!!

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DREAMS COME TRUE

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Yes Herbalife is a company where dreams come true.
One example is Geri Cvitanovich who reached President’s Team, then
Chairman’s Club and now Founders Circle with 14 different lines of President Teams!
She was a teacher and a supermarket checkout assistant and was battling to
make ends meet.
Joined Herbalife and now she is a multi-millionaire and international business
woman. Whether she works or plays, her cheque comes in every month.
Thousands of stories like this one in Herbalife!
The same could happen to you!
Success in Herbalife is not dependent on gender, background or education as
no skills are required except to become teachable and have a desire to succeed.
Page 57
Building Your Organisation using 2-4-1
Have Faith in Yourself!
It’s not what you know that counts, it’s what you DO now!

Page 58
That is the beauty of this business, anyone can do it.
Just decide to get started, believe in your abilities and know that the support is there for the taking!
Herbalife is going crazy at the moment, our CEO, Michael Johnson at our 30th
anniversary said, with all the plans afoot, we will be taking this company to
US$ Billion and then onto 10 billion.
It is just a matter of how much of the pie do you want!
It’s not what you know that counts – it is what you do right now!
Decide to get started
Thank you for joining me. I am ready to help you take the next step and show
you exactly what to do. It will be my pleasure.
Here’s to your success!